Privacy Policy

Yap Digital Marketing Privacy Policy

Last updated: September 1, 2023

Yap Digital Marketing (“Yap,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit or use our website (the “Site”) or otherwise interact with us.

Information We Collect

We may collect personal data and other information that you provide directly to us when you use our Site, request information, sign up for our newsletter or marketing communications, purchase products or services, or otherwise communicate with us. This may include contact information (such as name, email address, phone number), payment information (such as credit card details), demographic information (such as location, preferences and interests), and other information you choose to provide.

We also automatically collect certain technical data when you visit our Site, such as your IP address, browsing behavior, device information, and other data collected through cookies and similar technologies. For more details, please see our Cookie Policy below.

How We Use Information

We may use the information we collect for a variety of business purposes such as:

  • Providing, customising, improving and developing our Site, products and services
  • Fulfilling your requests and orders, processing payments and communicating with you about orders and services
  • Administering our rewards program and processing rewards redemptions
  • Sending marketing communications, promotional offers and customer surveys
  • Responding to your inquiries and communicating with you
  • Operating, evaluating and improving our business (such as developing new products and services; enhancing and improving our products and services; managing our communications; performing data analytics; and performing accounting, auditing and other internal functions)
  • Protecting against, identifying and seeking to prevent fraud and other unlawful activity, claims and liabilities
  • Complying with and enforcing applicable legal requirements, relevant industry standards, contractual obligations and our policies

We also may use the information in other ways for which we provide specific notice.

We minimise our collection and use of your personal data to what is necessary to achieve these purposes. We do not sell or share your personal data with third parties for their own commercial uses without your consent.

Disclosure to Third Parties

We may disclose personal data and other information to service providers, contractors and other third parties who perform services on our behalf. This may include hosting providers, payment processors, shipping providers, marketing providers, and other service providers. We require such third parties to protect any personal data disclosed to them, in accordance with applicable law.

We also may disclose your personal data if we believe such disclosure is necessary to comply with law, regulation, subpoena or court order; to prevent fraud, defend our legal rights or property, or protect the safety or security of our company, employees, customers or the public.

Your Choices

You may opt-out of receiving promotional messages from us by following the instructions in those messages. If you opt-out, we may still send you non-promotional communications, such as security alerts and notices related to your access to or use of the services. You may not opt-out of receiving service messages from us.

If you have registered for an account with us, you may access, update, or delete certain account information by logging into your account and updating your profile. Upon your request, we will deactivate or delete your account, unless we need to retain some data for legitimate business or legal purposes.

You may have certain additional rights under applicable law with respect to your personal data, including the right to request access to or erasure of your personal data, or restrict or object to our use of your personal data.

Please note requests to delete or restrict personal data may affect your use of our services.

Cookies and Similar Technologies

We may use cookies, web beacons, tracking pixels, and other tracking technologies on our Site to help customise the Site and improve your experience. These technologies help us better understand user behavior and inform our marketing and advertising efforts.

For more details about how we use these technologies, please see our Cookie Policy. As described in our Cookie Policy, you can adjust your browser settings to control cookies, web beacons, and similar technologies, although such adjustments may affect or disable certain functionality of the services.

Data Security

We seek to use reasonable organisational, technical and administrative measures to protect personal data under our control. Unfortunately, no data transmission over the internet or data storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us in accordance with the “Contact Us” section below.


We will retain your personal data for the length of time needed to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, regulatory, accounting or reporting requirements or obligations.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the purposes for which we process it, and whether we can achieve those purposes through other means. We also consider any applicable legal requirements that obligate us to retain certain records.

In some circumstances we may anonymise your personal data so that it can no longer be associated with you. We may retain and use such anonymised data indefinitely without further notice to you, as it is no longer linked to you.


Our Site is not directed to children under the age of 13 (or other age as required by local law). We do not knowingly collect personal data from children. If you become aware that a child has provided us with personal data without parental consent, please contact us at the email below so that we may take appropriate action.

International Data Transfers

We are headquartered in the UK. Please be aware that any information provided to us or collected by us may be transferred to and maintained on servers or databases located outside your state, province, country or other governmental jurisdiction where the privacy laws may not be as protective as your jurisdiction. If you consent to this Privacy Policy, then you consent to the transfer of your personal data as described herein.

Changes to this Policy

We may update this Privacy Policy from time to time by posting an updated version on our Site. We encourage you periodically review this page for the latest information on our privacy practices. Your continued use of our Site or services after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy, please contact us at: